Our Basic Digital Marketing Essentials Short Course is designed to provide a solid foundation for individuals seeking to embark on a career in digital marketing or enhance their existing skill set.
This comprehensive program covers the fundamental principles and practices of digital marketing, equipping participants with the essential knowledge to navigate the ever-evolving digital landscape.
Through a blend of theoretical concepts and practical exercises, participants will gain a comprehensive understanding of key digital marketing channels, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click (PPC) advertising.
This course serves as a stepping stone for those aspiring to build a successful career in the dynamic field of digital marketing.
You’ll Learn
Course Structure
↗ How Do Search Engines Rank Pages?
↗ Search Engine Results Page (SERP)
↗ How to Conduct SEO Keyword Research
↗ Technical Optimisation
↗ Page Experience Ranking Signal
↗ Google Search Console
↗ On-Page and Off-Page Optimisation
↗ Free SEO Tools
↗ AI Tools for SEO
↗ ChatGPT for SEO
↗ PPC Keyword Research
↗ Budgets and Bidding in Google Ads
↗ Creating a PPC Campaign
↗ Display and Video Advertising
↗ GDN, AI, and Performance Max
↗ Display and Video Ad Formats
↗ Targeting for Demand Generation
↗ Remarketing for Display and Video Campaigns
↗ Paid Search Metrics and Reports
↗ Search, Display, and Video Campaign Optimisation
↗ Google Analytics 4 (GA4) Fundamentals
↗ Analytics, Data Privacy, and Protection
↗ GA4 Account Set-Up
↗ Linking GA4 to Other Tools
↗ Types of GA4 Events
↗ Advanced Custom Events in GA4
↗ Key GA4 Reports
↗ UTM Tracking with URL Builder
↗ Demo Real-Time Data in GA4
↗ Audiences in GA4
↗ Influencing the Consumer Journey Using Social
↗ How Do Social Media Algorithms Work?
↗ Key Social Media Platforms: Facebook and Instagram
↗ Key Social Media Platforms: Twitter (X) and LinkedIn
↗ Key Social Video Platform: YouTube
↗ Setting Up a Social Media Experience for a Business
↗ Sustaining a Social Community
↗ Engaging an Audience Using Social Media
↗ Five Key Steps for Creating a Social Campaign
↗ Email and Omnichannel Marketing
↗ Email Marketing Legislation and Regulations
↗ Building and Engaging Your Email List
↗ Email Marketing Automation
↗ Crafting Compelling Email Content
↗ Email Subject Lines and Copy
↗ Email Design and Images
↗ Email Campaign Delivery Challenges
↗ A/B Testing for Email Optimisation
↗ Optimising Email Campaign Performance
↗ Introduction to Content Marketing
↗ Content Strategy Development
↗ Content Creation
↗ Content Distribution
↗ Content Performance Measurement
↗ Content Marketing Campaigns
↗ Content Marketing Trends and Future Outlook
Instructor
Ajay Agarwal
